Effective Social Networking
According to a recent report issued by BIA/Kelsey, small and medium-sized businesses like MLMs will drive growth in social media, increasing social networking spending from $840 million in 2011 to $3.1 billion by 2016. This means that network marketers who don’t have a social media strategy in place are losing out to their competitors. Follow these five steps from Entrepreneur magazine to launch your own effective MLM Social Networking media campaign.
1) Start with a goal.
Do you want to use social media to deliver news and information, or are you hoping to build a community and engage with them? Also, what do you want your audience to do as a result of your efforts? Do you want them to converse with you, to purchase something from you or to share your posts virally? These questions in addition to some that you can make up for yourself will help you to determine exactly what you want to accomplish with your social media campaign.
2) Develop your metrics.
Your goals will determine how you measure your campaign’s effectiveness. For instance, if your goal is to build a community and engage with them, then you can measure retweets, participants, comments and replies to see how invested people are in your community. If you want to drive traffic to your website, then you should track clicks, conversions and URL shares.
3) Find measurement tools.
Many MLM businesses offer pre-built websites and social media tracking tools as part of your initial investment. You may also purchase a marketing system that includes a website and social media tools. Facebook offers a variety of built-in metrics that you can use. If you’re feeling confused, then try SocDir.com, which is a good source of social media metrics ideas. In all cases, do your best to set up your metrics before the campaign begins since most tools measure in real time.
4) Review your measurements and adjust.
Check to see how your analytics compare to what you expected. If you are using social media to try to persuade people to click on your content, for instance, then review the number of clicks that you earned. If the numbers are low, then look at the quality of your content and make sure that the web isn’t saturated with the same types of articles or videos. When people are sharing your links and retweeting them or if they privately message you about joining your team, then you’ll know that your campaign is building steam.
Social media provides a great way to communicate with your downline. For example, you can communicate times for video conferences with your team or for in-person team meetings. Social networking also allows you to recruit new team members and to steer customers to your website. Just make sure that you consistently offer new material and post to your social network regularly. Neglect is a surefire way to kill your MLM Social Networking efforts.
