Attraction Marketing

5 Tips for Successful MLM Attraction Marketing

by Michael Taylor on March 3, 2012 · 0 comments

iStock 000017848879Medium 300x229 5 Tips for Successful MLM Attraction Marketing Attraction marketing means making your offer so compelling that people contact you of their own accord instead of you spending your time chasing down leads. When done right, attraction marketing can rescue you from cold calling forever. Use some of the following tips to build your own successful MLM attraction marketing strategy.

1) Create your unique personal brand.

No matter what products or opportunities you have to offer, there is something that you have that no one else does. Even someone from the same company will not sell products or offer training the way that you can. Figure out what your strengths are, and market them. You’ll be creating the brand of “you,” which is the foundation for attraction marketing.

2) Build relationships instead of making sales pitches.

Give your potential leads chances to build a personal relationship with you. Offer them the chance to email you or to chat with you online. Let them sign up for your Facebook page or your Twitter feed. When you talk to people, never let an initial consultation go beyond 10 minutes, and never let another appointment go longer than half an hour. People need to see you busy and engaged with your business while still getting the impression that you’re willing to be there for them. When you’re interacting with others, make the conversation count. Relationships are the essence of MLM attraction marketing.

3) Build your own personal website.

Your company may offer you the tools to build an affiliate website, but that site should have unique flavor associated with your personal brand. No matter how great your company is, people will be motivated to buy your products or to join your team because of the power of you. Make sure that you deliver a personalized experience to the people who visit your website. Videos, live chat and social media are just some of the ways that you can inject your own personality into the mix.

4) Join the online community.

Read other people’s blogs. Join their Facebook pages and their Twitter feeds. When you give to the online community, the online community gives back to you. If you are generous about complimenting others’ work or linking to others’ web pages, then they will reciprocate by linking back to you. Getting your name out online is the “word of mouth” of the twenty-first century.

5) Always offer a call to action.

The call to action at the end of your email, social media message or web page should require the person to take the initiative to contact you instead of giving you the responsibility to contact them. If you’ve followed the other tips, then you’ve already done a good job of marketing yourself, establishing relationships and establishing the other person’s person’s need for your opportunity. The call to action will help you to capture people that you’ve already made ripe for conversion thanks to MLM attraction marketing.

Tagged as: attraction marketin tips, attraction marketing, mlm attraction marketing

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The Attraction Marketing Blueprint Is All About Building Relationships

by Michael Taylor on February 26, 2012 · 0 comments

dreamstime m 19708345 300x215 The Attraction Marketing Blueprint Is All About Building Relationships

Build By Attraction

So many people in network marketing focus on developing the perfect sales pitch. They look for magical words that they can deliver to people every time so that they always get a conversion. A few people do have a natural talent for sales, and they will deliver the perfect pitch every time. However, the rest of us can grow our sales the smart way with attraction marketing.

The attraction marketing blueprint focuses on building relationships. Instead of focusing on getting something from people, you focus on what you can give to people. It’s not only a better way to sell; it’s also a better way to live. You’ll develop confidence in your opportunity when you actually recognize the difference that it can make in people’s lives.

Making Contact

The web gives you a great opportunity to provide people with valuable content. You can write articles and blogs, or you can share links over social media sites like Facebook and Twitter. When you follow the attraction marketing blueprint, people will find your material and make contact with your brand before you ever meet them. If they like what they see, then they’ll want to find out more. They can join your social media network, sign up for emails or talk to you over Skype.

Understanding the Other Person

Once you’ve acquired a person’s contact information, you have to take the time to find out why the person has sought you out. Maybe they’re working a traditional nine-to-five job and are looking for more independence so that they can spend time with their families. Maybe they have tried numerous network marketing businesses but have never really succeeded at any of them. Your job is to share your experience, your wisdom and your opportunity with them. Focus the conversation around what they need and about how your offer will meet those needs.

Being Available

Instead of pressuring the other person to make an appointment with you, simply offer your availability. Tell them to let you know if they’d like to spend a half hour together talking about what they want to accomplish. Offer to let them set up a time to chat with you over Skype. People deserve to take the time to consider their options before investing in a business opportunity. leads who have taken time with the decision are much more likely to be serious about being successful.

Maintaining the Relationship

Perhaps someone has “liked” your Facebook account and has started commenting regularly on your posts. Take the time to answer their comments and to send them a personal message. If you haven’t heard from someone in a while, then send a quick email to ask them how they are doing. The attraction marketing blueprint is about capturing the conversion in the natural progression of the relationship instead of pressuring your leads to give you a quick answer. When they become part of your network, the relationship that they’ve built with you will be an important key to their success.

 

Tagged as: attraction marketing, attraction marketing blueprint, attraction marketing blueprint tips, attraction marketing tips, mlm attraction marketing, online marketing

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You Should Be Using An Attraction Marketing Formula

by Michael Taylor on February 23, 2012 · 0 comments

iStock 000017922013Small 300x199 You Should Be Using An Attraction Marketing Formula

What Is Your USP?

Whether you’re just getting started with network marketing or whether you’ve been in the business for a while, the attraction marketing formula can change your view on how leads are generated. Imagine that instead of using interruptive marketing techniques like advertising, cold calling or unsolicited email blasts, your prospects come to you and ask you to learn more about your opportunity. Does it sound too good to be true? It’s not. The following questions will help you to develop your own attraction marketing formula.

What’s Unique About You?

If you look online, then you will see numerous websites set up by network marketers like yourself offering training or tips on succeeding in the business. How can you distinguish yourself when the competition is so thick? Determining what makes you different from other marketers in the field is the key to developing your personal attraction marketing formula. Do you have tried and true tips for converting customers or for adding to your downline? Can you provide inside information about some of the opportunities that are out there? Try checking out your online competition to see what’s missing so that you can find an original angle for presenting your material. The key is to develop your own unique brand so that others are compelled to follow your leadership.

What Need Does Your Product Fulfill?

Instead of calling potential leads and trying to convince them to buy into your opportunity, put yourself in their places and try to figure out what they need. Do your products fill a certain niche that no one else has thought of? Does your opportunity give people a chance to find more independence and to make more money? Consider what your customers need and explain the way that your opportunity can meet those needs. Describe the way that your opportunity has improved your life or the lives of others. You can also offer testimonials, if appropriate, on your personal website.

How Do You Get Your Message Out There?

The Internet has given network marketers many opportunities to spread the message about their personal brand. Learn about using social media, blogging, email marketing and personalized web pages to disseminate what you have to offer. When you give potential leads value by producing a free blog about important topics, for instance, then they are more likely to ask you for the opportunity to learn more. You’ll have their permission to contact them, which will make conversion much easier.

The attraction marketing formula is about drawing people to you, not selling yourself to people. When you offer value based on your own personal brand, you will begin to attract a following. Focus on making people come to you, not on tracking people down to deliver a sales pitch. You will not only attract more leads but also find that those leads will stick with you for the long term.

 

Tagged as: attraction marketin formula, attraction marketin tips, attraction marketing, attraction marketing ideas

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